Your 30-60-Day Plan
AiN Group’s 2019 Live & Learn Conference has come and gone. You’ve had time to review and organize the contact info you’ve collected*, separating the casual acquaintances from the high-priority prospects you have a specific reason to follow up with. Here is a sample 30-60-day follow-up plan to continue nurturing those high-priority prospects towards lucrative solutions.
REMEMBER: take advantage of any conference-only pricing or discounts as soon as possible after you return from the Live & Learn conference. These discounts have a firm expiration date.
30 Days After Live & Learn
For your high-priority contacts, particularly those that warrant more immediate decision-making—when time-sensitive pricing is at stake, for example—establish a firm day and time for a phone, a Skype, or, if possible, an in-person meeting by the 30-day mark. Use a shared calendar app—such as Asana, Calendly, or Google Calendar—so that the meeting must be accepted on their end and is then automatically added to their calendar. On your end, write down the specific goal you need accomplished by the end of that follow-up meeting. People who vividly describe their goals are 1.2-1.4 times more likely to successfully accomplish their goals.
60 Days After Live & Learn
Hopefully, by this time, the goals you wrote down thirty days ago for your high-priority contacts are bearing fruit. However, regardless of whether or not you have accomplished each and every goal, you need to be a reliable source of information for each and every high-priority contact. By consistently provide reliable, industry-specific info about emerging trends, new products, or impending regulations that directly affect your contact’s business, your perceived value rises. You’re not a pestering salesperson, you’re a valued educator. You’re not a spam emailer, you’re an important insider. You’re not intrusive, you’re welcomed. This gives you legitimate reasons to maintain consistent communication. You need to follow up with warm and even cold-that-may-warm prospects consistently and frequently for an extended period of time.
Until the 2020 AiN Live & Learn Conference
Making the most out of your Live & Learn connections begins in the first 60 days and, with the right follow-up plan, will extend well beyond. There are many connections that were made at the first ever Live & Learn that are continuing strong to this day.
Find the way that works for you to capture the data of those you meet at Live & Learn. Separate the casual acquaintances from the high-priority prospects you have a specific reason to follow up with. Establish a firm day and time for a follow-up meeting with each high-priority prospect by the 30-day mark; use a shared calendar; and, most importantly, write down the specific goal you need accomplished by the end of that follow-up meeting. Finally, be a trusted source of reliable, industry-specific information for your prospects, and your perceived value to those prospects by the 60-day mark will soar.