The most successful and revered people in Philosophy and Business—from Plato to Zig Ziglar—know the power of gratitude. Books have been written on it. Entire subfields of Psychology focus on it. The conclusions are all in agreement:
Gratitude opens the door to more relationships. More relationships open the door to more referrals. MORE REFERRALS OPEN THE DOOR TO MORE SALES.
Gratitude is also as beneficial to you, the person giving thanks, as it is for your customers.
Use the small bit of time it takes to say “thank you” after a sale with these handwritten notes, and see if it doesn’t pay dividends both for your self-esteem and your bottom line.